Personal by Sasti is a Bali-based business that manufactures youthfully exquisite delicate lace lingerie. The label was founded in 2015 and is dedicated to finding the perfect bra and underwear fit for petite women. The product range is made to be size inclusive, as "every woman should feel confident and sexy in her intimates."
The delicate lace lingerie is handmade with a strong attention to detail from fabrics that are light weight and bring the best possible level of comfort to the wearer. Personal by Sasti's online lookbooks are characterized by petite women, modelling the delicate lace lingerie in black, blue, white and red with the occasional strappy detailing. The women exude a natural cheerful charisma that comes only when one is truly comfortable in their own skin.
Photo Credits: Rendha Rai
Delicate Lace Lingerie
Personal by Sasti Boasts Elegance and Sensuality with Bold Lingerie Line
Trend Themes
1. Size-inclusive Lingerie - Disruptive innovation opportunity: Developing lingerie that is size-inclusive to meet the needs of women of all shapes and sizes.
2. Handmade Intimates - Disruptive innovation opportunity: Creating handmade intimates with attention to detail for a unique and personalized customer experience.
3. Petite Women's Underwear - Disruptive innovation opportunity: Focusing on underserved markets, such as petite women, to provide them with high-quality and comfortable lingerie that fits properly.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Using new materials or techniques to develop more comfortable and eco-friendly lingerie for consumers.
2. E-commerce - Disruptive innovation opportunity: Utilizing technology, such as virtual try-on, to enhance the online shopping experience for lingerie customers and increase sales.
3. Personal Care - Disruptive innovation opportunity: Developing lingerie that incorporates functional health and wellness features, such as moisture-wicking or antimicrobial properties.