Canadian Tire teamed up with artist Dierdre Wicks for a set of exclusively designed accessories for its Fall/Winer 2017 CANVAS line. Known for its stylish and functional products, CANVAS is Inspired by luxury, but offered at an accessible price point that doesn't break the bank.
Available just in time for the holidays, this CANVAS Designer Series range by Dierdre Wicks consists of a printed statement pillow and accent plate that feature a custom illustration by the artist. The illustration is that of a lumberjack-resembling beaver who sports a jacket, hat and beard combo while holding an axe.
This festive decor collection is ideal for both family cottages or the modern urban space in need of a cozy, holiday-themed touch, and is priced under $30 per item. Canadian Tire's collaboration with emerging artists and designers showcases the brand's style evolution and growing Millennial appeal.
Artist-Designed Holiday Decor
Canadian Tire's CANVAS Collection Features Art by Deirdre Wicks
Trend Themes
1. Artist-designed Holiday Decor - Opportunity for artists to collaborate with brands to create unique and exclusive holiday decor collections.
2. CANVAS Designer Series - Growing trend of collaborating with artists to create limited edition designer series of home accessories.
3. Millennial Appeal in Home Decor - Increasing demand for affordable and stylish home decor pieces that appeal to the Millennial generation.
Industry Implications
1. Home Decor - Home decor industry can explore collaborations with artists to create exclusive collections and target younger consumers.
2. Retail - Retailers can tap into the trend of artist-designed holiday decor to provide unique and trendy products, attracting a wider customer base.
3. Art and Design - Opportunity for emerging artists and designers to gain exposure and reach new audiences through collaborations with established brands.