In the new year, contemporary beauty brand Joico made a new addition to its performance-driven Defy Damage collection. The KBOND20 is a super-charged masque that brings together Joico's legacy of strength and resilience with advanced technology. The formula promises to deliver five times stronger hair in just one use. Powered by K-PAK Keratin Technology, this bond-building treatment features a protective lipid that acts as a first line of defense against pollution. In addition, the KBOND20 also boasts 8 essential amino acids, Moringa Seed Oil—which is rich in Vitamins A and E, and Silica.
The new addition to Joico's Defy Damage collection specifically targets individuals with damaged hair, promising strength, bond protection, and rebuilding. The cruelty-free formula, certified by PETA, leaves hair feeling soft, silky, strong, and looking shiny.
Advanced Beauty Hair Masks
KBOND20 is the Latest Addition to Joico's Defy Damage Collection
Trend Themes
1. Bond-building Hair Masks - The KBOND20 hair mask by Joico utilizes advanced technology and protective lipids to strengthen and protect damaged hair.
2. Super-charged Hair Treatments - Joico's KBOND20 masque boasts 8 essential amino acids and Moringa Seed Oil to deliver five times stronger hair in just one use.
3. Pollution Defense Hair Products - The KBOND20 masque acts as a first line of defense against pollution, offering bond protection and resilience.
Industry Implications
1. Beauty and Personal Care - The bond-building hair mask trend presents opportunities for the beauty and personal care industry to develop innovative products that address hair damage and protection.
2. Haircare Products - The super-charged hair treatment trend opens up possibilities for the haircare product industry to create powerful and effective treatments for damaged hair.
3. Natural Ingredients - The pollution defense hair product trend creates opportunities for the natural ingredients industry to develop products that shield hair from environmental pollutants.