Come on, let’s face it, we all thought the fruits and veggies we buy are supposed to look like the stereotypical images their names bring to mind. Not so fast! For a while the European Union knew better, but fear not, they have finally conceded that "Wonky veggies (and fruits)" are just as good to eat as perfectly-shaped specimens.
On the heels of numerous protests, the EU capitulated to the demands of supermarkets and farmers that 26 types of fruit and vegetables would no longer be banned for their less-than-perfect appearance.
So brings us your misshapen, even slightly erotically deformed produce, and we will willingly accept it!
Promoting Deformed Produce
EU Embraces Wonky Veggies
Trend Themes
1. Embracing Imperfect Produce - Businesses are promoting and accepting the consumption of misshapen and deformed produce as an alternative market with economic and environmental benefits.
2. Sustainable Agriculture - Increasingly, consumers are embracing the idea of sustainable agriculture and businesses are catering towards this trend by offering healthier and more eco-friendly produce options.
3. Anti-food Waste Movement - As more consumers seek out ways to combat food waste, businesses are stepping in to meet the demand with new products and services that support the movement.
Industry Implications
1. Food Retail - The promotion of misshapen and imperfect produce creates an opportunity for food retail businesses to offer these alternative options, market them as eco-friendly, and attract a new segment of eco-conscious consumers.
2. Agriculture - The sustainable agriculture trend presents an opportunity for agricultural businesses to cater to the increasing demand for healthier and more eco-friendly produce options.
3. Food Startups - The anti-food waste movement presents an opportunity for innovative food startups to develop new products and services that align with the goal of reducing food waste and promoting sustainability.