PUMA works in collaboration with Manchester City to unveil a special partnership that has landed with the Definitely City kit as a part of the 2024/25 season. It celebrates the 30th anniversary of music band Oasis' landmark debut album dubbed Definitely Maybe.
It celebrates the band and their roots from Manchester as the capsule is a notable standout in celebrating the city's music heritage and football club simultaneously. Noel Gallagher, lead guitarist-songwriter of Oasis has been personally involved in the design process. He brings his passion for football and music to the table during this process. He shares that he has loved the city before anything else to showcase how this project truly brought two passions together.
Artist-Designed Football Kits
PUMA and Manchester City Unveil the Definitely City Kit
Trend Themes
1. Music-infused Sportswear - The collaboration between PUMA and Manchester City introduces sportswear influenced by iconic music bands, blending athletic and cultural identities.
2. Celebrity-led Design Collaborations - Noel Gallagher's involvement in designing the Definitely City kit highlights the growing trend of celebrities directly influencing fashion collections, merging personal passions with brand narratives.
3. Heritage-focused Merchandise - The release of the Definitely City kit, celebrating a significant music album from Oasis, reflects a trend towards creating merchandise that honors and incorporates local history and cultural milestones.
Industry Implications
1. Athletic Apparel - The project demonstrates opportunities in the athletic apparel industry to engage fans through collaborations that incorporate cultural and musical heritage.
2. Music Merchandise - Marrying football and music in product design opens new avenues in the music merchandise industry, enhancing fan connection through cross-sector appeal.
3. Celebrity Products - Creating products with direct input from celebrities such as musicians offers new potentials within industries focused on endorsed and co-designed goods.