There is an undeniable trend for Spring/Summer 2009 that has already caused a bit of a stir, and a bit more than a little disagreement between those viewing it. Deep V-neck shirts made their way on the runway after being introduced originally by American Apparel. While the look is certainly wearable, it hasn’t come without a certain amount of resistance.
The look is causing a bit of a stir and is in many discussions being referred to as the "douchebag T." My personal issue doesn’t come from the shirt itself. If you are a man secure with your body, and are loving on your pecs, I think it’s perfectly fine to wear this shirt. Besides, I think it is a great improvement from the men who decide it’s OK to walk shirtless down the street. However, my issue comes with the unwashed men they have modeling the look. To the men out there: I don’t think you need to look like a hobo to be trendy.
So, ignore the talk. If you’re a man who wants to show some skin, this look is for you. Just maybe do a few push ups before you leave the house.
Deep V Shirts for Men
Is The Exposed Chest a Good Look, Or Too Much for Guys?
Trend Themes
1. Deep V-neck Shirts - Opportunity for retailers to capitalize on the trend of deep V-neck shirts for men, providing fashionable and body-positive options.
2. Resistance to Deep V-neck Shirts - Opportunity for clothing brands to innovate and address the resistance to deep V-neck shirts through inclusive and diverse advertising campaigns.
3. Body-positive Fashion - Opportunity for fashion brands to promote body positivity and inclusivity by showcasing diverse models and sizes wearing deep V-neck shirts.
Industry Implications
1. Men's Clothing Retail - Opportunity for men's clothing retailers to expand their offerings with a range of deep V-neck shirts to meet the growing demand.
2. Fashion Advertising - Opportunity for fashion advertising agencies to create innovative campaigns that address the resistance and stereotypes associated with deep V-neck shirts for men.
3. Body-positive Activewear - Opportunity for activewear brands to incorporate deep V-neck shirts into their collections, promoting body positivity and self-confidence during workouts.