Flipboard is a platform that aggregates the news for users, and recently the platform added a dedicated section for local content. The new section is accessible through the 'Local' tab on the platform, and it has content pertaining to 23 North American Cities.
The dedicated section for local content will be comprised of stories from various local media outlets, including newspapers, TV and radio stations as well as blogs. The local content will span a number of different topics including sports, weather, real estate, and more.
Flipboard's rationale for promoting local news was taken from a 2019 study conducted by the Knight Foundation, which reported that the majority of people trust local media outlets more than larger media organizations.
Aggregated Local News Platforms
Flipboard's New Dedicated Section Empowers Local News Outlets
Trend Themes
1. Localized News Aggregation - Opportunity for platforms to aggregate local news content from various outlets and provide a centralized source for localized information.
2. Trust in Local Media - Chance for local media outlets to leverage the public's trust in their news reporting to compete with larger media organizations.
3. Hyperlocal Content Curation - Potential for platforms to curate hyperlocal content from diverse sources to cater to the specific interests and needs of local communities.
Industry Implications
1. News Aggregation Platforms - Disruptive innovation opportunity for platforms like Flipboard to incorporate dedicated sections for localized news content.
2. Local Media Outlets - Opportunity for local newspapers, TV and radio stations, and blogs to partner with platforms and gain wider exposure for their content.
3. Hyperlocal Advertising - Chances for marketers to target hyperlocal audiences with tailored advertising campaigns based on localized news and content consumption.