With September around the corner, fun and creative lookbooks are coming to retailers everywhere.
Clothing line Uniforms for the Dedicated is quite notorious for their innovative, fun, interesting lookbooks and the fall offering is no exception.
The Uniforms for the Dedicated Fall 2009 lookbook featured models in great clothing with bowling pin type faces. It almost seems to reference Picasso's cubism period.
Implications - Lookbooks such as these take the emphasis off of facial features and place them entirely on the clothes and the way those clothes frame the body. This is the intention of all lookbooks which promote fashion collections, but the superficial nature of this world causes the stress to be displaced.
Masked Cubism Lookbooks
Uniforms for the Dedicated's Fall 2009 Collection
Trend Themes
1. Creative Lookbooks - Opportunity for retailers to create unique and visually engaging lookbooks to showcase their products.
2. Emphasis on Clothing - Shift towards removing focus from facial features and highlighting the clothing itself in lookbooks.
3. Artistic References in Fashion - Incorporating artistic movements like cubism into fashion collections for a unique and visually striking aesthetic.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to create captivating lookbooks as a marketing tool to promote their collections.
2. Photography - Increasing demand for creative and visually impactful photography for fashion lookbooks and campaigns.
3. Visual Arts - Collaboration between fashion and visual arts industries to create innovative and art-inspired fashion collections.