DeBeers controls the diamond market and apparently has decided there is a glut of grey and orange diamonds!
The jewelery company is showing these unusual stones hoping they will capture enough market share to continue to keep diamonds as the luxury standard for jewelry. DeBeers is known for manipulating the demand for stones. They will decide that smaller stones need more demand and will withhold larger stones. Then when the market has shown the demand slowing, they release the larger stones - thus making your small stones unfashionable.
Unique Jewel Hues
DeBeers Diamond Monopoly Sets 2008 Color Standards
Trend Themes
1. Colorful Diamond Jewellery - With the release of grey and orange-colored diamonds, there is an opportunity to disrupt the traditional white diamond market with colorful diamond jewellery.
2. Sustainable Diamond Mining - DeBeers' monopoly on the diamond industry leaves room for companies to disrupt the market by promoting sustainable and ethically sourced diamonds.
3. Alternative Gemstones - As DeBeers continues to manipulate the demand for diamonds, there is room for disruptive innovation in alternative gemstones that become more appealing to consumers.
Industry Implications
1. Fine Jewellery Industry - The fine jewellery industry can capitalize on this trend by offering coloured diamond jewellery to consumers seeking unique and unconventional pieces.
2. Sustainable Mining Industry - Companies that prioritize responsible and sustainable mining practices can disrupt the DeBeers monopoly on the diamond industry.
3. Alternative Gemstone Industry - An alternative gemstone industry has the opportunity to capture consumers who are looking for more ethical or affordable alternatives to traditional diamonds.