Aston Martin added its DBX SUV to its Q by Aston Martin program, which means the luxury SUV will now be available with many more customizable options.
The Q by Aston Martin program is comprised of two different groups, the Collection group offers premade upgrades, while the Commission group empowers consumers to make any changes to the vehicle they want. Offering more customization options may entice consumers as an added value to the luxury vehicle.
The DBX SUV was announced at the end of 2019, however, it will not be available to consumers in North America until later in 2020. The Luxury SUV will have a standard price of $192,986 USD, however, customization options will can be added for a higher price.
Bespoke Luxury SUV Launches
Aston Martin Will Add the DBX SUV to the Q by Aston Martin Program
Trend Themes
1. Customizable Luxury Suvs - A trend of offering a wider range of customizable options for luxury SUVs may emerge as a strategy to entice consumers.
2. Q by Aston Martin Program - The Q by Aston Martin program's Commission group may encourage other luxury carmakers to offer an increased level of customization.
3. Bespoke Vehicle Upgrades - The Bespoke vehicle upgrades provided by the Collection group of the Q by Aston Martin program may become a marketable feature for luxury carmakers.
Industry Implications
1. Luxury Automotive - The luxury automotive industry may benefit from offering more bespoke customization options as a selling point for premium vehicles.
2. Automotive Retail - Automotive retailers may have an opportunity to provide consumers with more personalized purchasing options by collaborating with luxury automakers to offer bespoke upgrades.
3. Luxury Consumer Goods - The trend of customized luxury SUVs may inspire other luxury consumer goods industries, such as yacht makers and airplane manufacturers, to offer additional customized options for consumers.