Making its debut at the 2007 Pebble Beach Concours d'Elegance, the 2008 DBS clearly grabbed the spotlight, having already appeared in the last Bond movie. When it becomes available next year, the DBS will be Aston Martin's top of the line car.
Implications - The consumer is driven by what they see in the media. With an item like this, the appeal is a combination of the sleek, modern design as well as the fame it has for being in a blockbuster film. When it comes to advertising, nothing does it better than putting the product in a full-length movie with lots of exciting action and good-looking people. It's almost like having a really long star-studded commercial.
Aston Martin's Hottest Addition
007's Sexy DBS
Trend Themes
1. Sleek Design - Disruptive innovation opportunities exist for industries to create sleek and modern designs that capture consumer appeal.
2. Media-driven Consumerism - Industries can capitalize on the influence of media by incorporating their products into popular movies and TV shows to boost appeal and attract consumers.
3. Star-studded Advertising - There is an opportunity for industries to create long-format advertisements featuring celebrities and exciting action to increase brand visibility and engage consumers.
Industry Implications
1. Automobile Industry - The automobile industry can benefit from creating top-of-the-line cars with sleek designs to attract consumers.
2. Entertainment Industry - The entertainment industry can leverage collaborations with brands to showcase products in movies and TV shows, increasing their appeal and popularity.
3. Advertising Industry - The advertising industry can explore the opportunity of creating long-format advertisements with star-studded cast and exciting action to maximize brand exposure and engagement.