Nothing says a good time quite like holiday themed sneakers. In honor of the annual Mexican el Dia de los Muertos, Nike is releasing their Day of the Dead sneakers.
According Highsnobiety.com, the Day of the Dead kicks feature a “black base, light green Swoosh and contrasting orange stitching. Purple graphics are embossed onto most parts of the upper.â€
Not to mention that the soles feature some badass skeleton decals in yellow and white.
Implications - Consumers in the modern world have developed a wide range of personal preferences, interests and hobbies. A large number of these revolve around holidays or special celebrations. Businesses that offer products that pay tribute to or enhance the experience of such moments will likely generate large profits.
Skeletal Holiday Shoes
Day of the Dead Sneakers Make the Afterlife Rad
Trend Themes
1. Holiday-themed Footwear - Opportunity for businesses to create holiday-themed footwear in celebration of special occasions.
2. Cultural Celebrations - Creating products that honor cultural celebrations and traditions can be a lucrative venture for businesses.
3. Graphic-embossed Designs - Businesses can integrate graphic-embossed designs on products to add unique, eye-catching features.
Industry Implications
1. Footwear - Opportunity for footwear companies to expand into holiday-themed products and cultural celebrations.
2. Fashion - Fashion companies can tap into cultural celebrations by adding holiday-themed products with unique design features.
3. Marketing - Businesses can use cultural celebrations and graphic-embossed designs as marketing tools to drive sales.