Burt's Bees is known for creating a line of beeswax-themed products such as lip balms and lipsticks, but the brand also sells a variety of skincare products including this day lotion geared towards firming up the skin and creating smooth texture with all-natural ingredients. The Renewal Firming Day Lotion with SPF 30 is ideal for consumers looking for a lightweight formula that is chemical free.
The Renewal Firming Day Lotion is a light formula blend featuring all-natural ingredients and extracts to help reduce the appearance of fine lines and wrinkles. The cream features notes of hibiscus flowers to deliver moister and lock in elasticity in the skin's texture. The addition of SPF makes this an ideal cream to wear everyday to help avoid sun damage and aging.
All-Natural Firming Skincare
The Burt's Bees Renewal Firming Day Lotion is Geared to Mature Skins
Trend Themes
1. All-natural Skincare - Brands can innovate by creating all-natural skincare products to appeal to consumers who prefer organic or chemical-free options.
2. Anti-aging Skincare - With an aging population, creating skincare products that effectively target fine lines and wrinkles while incorporating natural ingredients is a disruptive innovation opportunity.
3. Skincare with SPF - As consumers become increasingly aware of sun damage and aging caused by UV rays, creating skincare products with added SPF is a potential disruptive innovation opportunity.
Industry Implications
1. Skincare Industry - The skincare industry can continue to innovate by incorporating natural ingredients and creating new products to target anti-aging and sun damage concerns.
2. Organic Beauty Industry - As consumers become more conscious of ingredient lists, the organic beauty industry has an opportunity to create more skincare products with all-natural, certified organic ingredients.
3. Healthy Aging Industry - Creating effective and natural skincare options for aging population can help disrupt the healthy aging industry.