The David Hart Fall 2012 lookbook is modeled after classic prison mugshots. The images of black placards emblazoned with white lettering makes most feel uncomfortable, sparking images of crime scenes and never-ending trials. Hart has gone against the grain by showcasing an alternative and entirely fashionable side to the notorious inmate lineups.
All of the male models in this David Hart photoshoot sport ties and varying takes on the work-friendly oxford shirt. Vests and cardigans add to the preppy office feel, one that is largely incongruous with the mugshot motif.
Photographer Justin Bridges has made this New York production appear suave and anything but criminal. Hilarious captions such as 'Nice Try, Bro' further diminish the corrupt feel, playing up on the humor that is truly at the base of this David Hart lookbook.
Austere Mugshot Lookbooks
The David Hart Fall 2012 Lookbook is Modeled After Classic Prison Shots
Trend Themes
1. Alternative Lookbook Trends - Creating lookbooks that deviate from traditional styles and themes, like using prison mugshots, can attract attention and create a unique brand image.
2. Fashionable Office Attire - Incorporating preppy office wear in lookbooks can offer a fresh take on professional fashion, appealing to those looking for stylish work-friendly outfits.
3. Humorous Marketing Campaigns - Utilizing humor in marketing materials, such as witty captions, can help create a light-hearted and engaging brand image that resonates with consumers.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can explore unique and unconventional lookbook concepts to differentiate their brand and attract more customers.
2. Workplace and Office Fashion - Companies specializing in workplace fashion can incorporate preppy office attire in their marketing materials to showcase stylish and professional outfit ideas.
3. Marketing and Advertising - Marketing and advertising agencies can learn from this lookbook's humorous approach to engage audiences and create memorable campaigns.