'Darksiders III,' an upcoming video game by THQ Nordic, is utilizing an unorthodox marketing approach by releasing a set of ASMR videos featuring the game's main character, Fury. For the uninitiated, ASMR, standing for Autonomous Sensory Meridian Response, are videos that utilize quiet sounds to relax the viewer. The ASMR community has grown massively in the past few years, but this is the first example of a video game company using the phenomenon to market a new title.
The 'Darksiders III' ASMR videos were created in collaboration with video creator and body paint artist Ruby True, and feature Fury using her powers of fire conjuring. Five videos will be released before the game, and according to THQ Nordic, are intended to "help gamers de-stress this holiday season."
ASMR Marketing Campaigns
'Darksiders III' is Using ASMR to Calm Gamers Down During the Holidays
Trend Themes
1. ASMR Marketing - Utilizing ASMR videos as a marketing tool to engage and relax consumers.
2. Collaborative Marketing - Partnering with video creators and artists to create unique marketing content.
3. Niche Marketing - Leveraging specific communities, like the ASMR community, for targeted marketing campaigns.
Industry Implications
1. Video Game - Exploring new ways to promote video games, such as using ASMR videos to attract and engage gamers.
2. Digital Media - Creating and distributing ASMR content as a marketing strategy in the digital media industry.
3. Entertainment - Using ASMR videos to promote entertainment products and help consumers de-stress.