Todd Snyder works in partnership with New Balance for the fifth time and the latest reworks the 998 silhouette, inspired by the Dark 'N Stormy summer cocktail. Snyder infuses visual cues of his favorite summer drink to the footwear model. It features an upper of marine blue and deep ocean black to give off a vibe that is dark and moody. This hue makes the overall sneaker much more versatile as it can easily pair to any outfit.
The Dark 'N Stormy New Balance 998 sneakers have an upper constructed from premium fabric materials and touches of Horween leather on the heel and tongue. The latest collaborative sneakers are now available online exclusively at Todd Snyder for the price of $218 USD.
Cocktail-Inspired Casual Sneakers
Todd Snyder and New Balance Create the Dark 'N Stormy 998 Shoes
Trend Themes
1. Cocktail-inspired Footwear - Opportunity for brands to create unique sneaker designs inspired by popular cocktails.
2. Collaborative Partnerships - Potential for more collaborative endeavors between fashion brands and sneaker companies to create innovative footwear designs.
3. Premium Materials - Demand for sneakers made from high-quality fabrics and leather materials to create a luxurious and fashionable look.
Industry Implications
1. Fashion - Fashion brands can explore cocktail-inspired footwear designs to cater to the growing demand for unique and trendy shoes.
2. Footwear - Opportunity for footwear companies to collaborate with fashion brands and create innovative sneaker designs inspired by different themes.
3. Luxury - Luxury brands can incorporate premium materials in their sneaker designs to attract consumers looking for both style and quality.