HYMNE is a fashion label based in Los Angeles that's largely known for its dark menswear looks that have seen support from a number of high-profile celebrities.
As a result of this, the brand has quickly garnered more popularity among the public. HYMNE's celebrity support however wouldn't have happened if it wasn't for its original and high-quality designs. In order to ensure each piece of the dark menswear carries this in its Fall/Winter 2016 collection, the brand constructed apparel from french terry, heavyweight jersey material and more.
In addition to this, it incorporates unique cuts and interesting washes, making for pieces that stand out against the many other brands that are producing streetwear for men. The dark menswear often comes along with graphic prints as well -- making the brand's efforts even more evident.
Celebrity-Backed Dark Menswear
HYMNE's Fans Include Kendrick Lamar, Jaden Smith & ScHoolboy Q
Trend Themes
1. Celebrity-backed Dark Menswear - Opportunity for fashion brands to leverage celebrity endorsements and focus on creating high-quality, original designs.
2. Popularity of HYMNE - Demand for dark menswear fashion labels that incorporate unique cuts, interesting washes, and graphic prints.
3. Rise of Streetwear for Men - Growing market for streetwear brands offering dark menswear with a focus on high-quality materials and distinct designs.
Industry Implications
1. Fashion - Fashion brands can capitalize on the popularity of HYMNE and the rise of streetwear to create innovative dark menswear collections.
2. Entertainment - Opportunity for brands to collaborate with celebrities and leverage their influence to promote dark menswear collections.
3. Textile - Demand for french terry, heavyweight jersey, and other high-quality materials used in the construction of dark menswear collections.