Forget models posing to sell makeup, after Heidi Klum for Victoria's Secret, here is Daria Werbowy for Lancome. The 22 year-old supermodel has created a new limited edition collection for the brand. It consists of a neutral eyeshadow quad, lip gloss, and lipstick.
"This collection is a true expression of modern femininity, and it was really Daria's passion that inspired the project," said Odile Roujol, global president of Lancôme.
The collection which will be exclusive to Sephora (in Germany it will be exclusive to Douglas and in the U.K. exclusive to Selfridges) will Centro Espacial Vik Muniz, a program that provides arts programs, education and training for young people from that city in an effort to keep them off the streets and away from gangs and drugs.
"I don't want it to be a marketing tool," Daria told WWD. "I want it to evolve and to grow in the future. It is really about bringing a different kind of beauty to people." The fabulously philanthrophic line debuts this April worldwide and will be initials with the letters DW.
Models As Design
Daria Werbowy For Lancome
Trend Themes
1. Models as Design - Opportunity for brands to collaborate with models to create limited edition collections, shifting the focus from traditional marketing to unique product offerings.
2. Passion-inspired Projects - Collaborations driven by passion rather than mere marketing efforts, aligning brands with the values and visions of influential individuals.
3. Philanthropic Beauty Lines - Beauty collections that contribute to social causes, combining consumerism with positive impact.
Industry Implications
1. Beauty - Brands in the beauty industry can explore collaborations with models to create unique and limited edition products, appealing to consumers' desire for exclusivity and authenticity.
2. Retail - Retailers like Sephora, Douglas, and Selfridges can attract customers by offering exclusive collections created by influential models, enhancing their brand image and driving sales.
3. Non-profit Organizations - Non-profit organizations can partner with beauty brands to create philanthropic beauty lines, utilizing consumer interest in social impact to fundraise and support their causes.