Danny MacAskill is on a roll in more ways than one. This two-wheeled wonder does sick tricks on a sports bike, making him the poster child for all things awesome, youthful and daring. Various companies have recognized this quality in Danny MacAskill, resulting in various collaborations with stunts and TV commercials alike.
The most recent Danny MacAskill viral video entitled 'Way Back Home,' was MacAskill's first collaboration with Red Bull -- the first of many, most likely. The video went to number one on the viral charts last week. Check it out to get caught up with Danny MacAskill.
Extreme Athlete Endorsements
YouTube Celebrity Danny MacAskill Pulls Stunts for Red Bull
Trend Themes
1. Extreme Athlete Endorsements - Influential YouTubers with a background in extreme sports can become powerful endorsers, striking lucrative sponsorship deals with companies keen to tap into the millennial market.
2. Viral Video Advertising - Viral videos featuring stunts and daredevil activity are a proven means of capturing the attention of a young, YouTube-savvy audience, making it a unique advertising opportunity.
3. Brand Ambassador Programs - Collaborations with extreme athletes like MacAskill provide companies with access to a dedicated audience, offering specific insights into what content resonates well with potential target audiences.
Industry Implications
1. Sports Apparel - A popular choice for extreme athletes and influencers partnered with sports brands.
2. Energy Drinks - Companies like Red Bull and Monster Energy tap into athletes like MacAskill for their access to a dedicated audience of young, thrill-seeking consumers.
3. Mobile Devices - Partnering with extreme sports athletes gives mobile device manufacturers direct access to a popular, millennial demographic that is notoriously difficult to engage through traditional forms of advertising.