Danielle Lauder, the great-granddaughter of iconic cosmetic founder Esteé Lauder, recently announced the launch of her own makeup collected titled Act IV. The new range pays homage to the history of Hollywood with its tagline -- ‘Beauty that makes you the star’ and will launch in January 2020.
According to Danielle Lauder, "[The] inspiration was classic Hollywood icons like Veronica Lake or Brigitte Bardot, sitting at their vanities with beautiful pieces." Act VI includes seven high-quality products including the Spotlight Highlighter, the Best Picture Multi-Look Palette, the Party Puff Starlucent Filtered Powder, the Cinematic Complexion Liquid, the Luxe Lip Crème, the Lip Duet Tint & Balm, and the Brushed by Fame Makeup Brush Kit.
Hollywood-Inspired Makeup
Estée Lauder's Great-Grandaughter Danielle Lauder Launched a Beauty Line
Trend Themes
1. Classic Hollywood-inspired Makeup - Disruptive innovation opportunity: Create a line of makeup that captures the glamour and elegance of classic Hollywood, appealing to consumers who want to channel iconic Hollywood icons.
2. Celebrity Beauty Lines - Disruptive innovation opportunity: Launch a beauty line endorsed by a celebrity or influencer to capitalize on their fan base and create a connection between the brand and the consumer.
3. High-quality Makeup Collections - Disruptive innovation opportunity: Develop a range of premium makeup products that focus on quality and performance, targeting consumers who are willing to invest in luxurious cosmetics.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Incorporate innovative ingredients or formulations into cosmetics to create unique and highly desirable beauty products.
2. Celebrity Endorsements - Disruptive innovation opportunity: Develop a platform or service that connects celebrities with brands for endorsement deals, simplifying the process of collaboration and negotiation.
3. Luxury Goods - Disruptive innovation opportunity: Introduce technology-driven features or customization options to luxury goods, providing unique and exclusive experiences for high-end consumers.