The L.O.L. Surprise Dance Dance Dance OMG Fashion Dolls range introduces brand-new styles and dancing dolls that each have a unique move to discover. The collectible dolls take the form of characters like Major Lady, B-Gurl, Miss Royale and Virtuelle, which share new unboxing experiences, unique features and fully articulated forms that can be used to pose and dance.
The TV-inspired packaging for the dolls doubles as a reusable playset and it also includes a black light that reveals glowing surprises. The range also includes L.O.L. Surprise Dance Tots and the retro-futuristic L.O.L. Surprise Dance Machine, and in the case of the former, there are holographic cards that show kids how to perform dance moves themselves.
Fashionable Dancing Dolls
L.O.L. Surprise Dance Dance Dance OMG Fashion Dolls Have Unique Moves
Trend Themes
1. Dancing Dolls - Opportunity for toy manufacturers to incorporate technology and unique moves into dolls to enhance play experiences.
2. Unboxing Experiences - Chance for businesses to incorporate innovative and personalized unboxing experiences to create excitement and engagement with consumers.
3. Collectible Figures - Growth potential exists for the collectible figures market with the development of unique characters and abilities.
Industry Implications
1. Toy Manufacturing - Opportunity for toy manufacturers to utilize technology and innovation to create more unique and engaging products that appeal to children.
2. Retail - Potential for retailers to create events centered around the unboxing experience for new products to create buzz and excitement among customers.
3. Entertainment - Chance for entertainment companies to collaborate with toy manufacturers and create unique characters that appeal to both kids and fans of TV shows, movies or games.