Dan Martensen is the photographer behind the Telegraph Men’s Style Spring–Summer 2011 issue called California Dreaming. The photoshoot features models who love the sand and surf of California beaches. The images have a grainy look that gives them an old-school vibe. Dan Martensen took the photos in both in color and black and white.
Featured designer fashion within the shoot include those from Lanvin, Bottega Veneta, Dolce & Gabbana and Marks & Spencer. The male models can be seen wearing rolled up pants that expose their striped socks, cozy knit sweaters and bright green shorts. Makeup artist Dawn Broussard made sure that the guys looked flawless while Dan Martensen captured them. There is nothing better than a perfectly sunny day at the beach!
Retro Lounging Editorials
Dan Martensen Photographs for Telegraph Men's Style SS 2011 Issue
Trend Themes
1. Retro-inspired Fashion - Opportunity for clothing designers to create modern pieces with vintage design elements.
2. Grainy Photography - Chance for photographers to experiment with different textures and lighting techniques to achieve a vintage aesthetic.
3. California Beach Culture - Potential for businesses to incorporate beach-inspired themes and decor into their products or services.
Industry Implications
1. Fashion - Fashion industry can leverage retro looks to attract customers looking for vintage-inspired pieces.
2. Photography - Photography industry can incorporate the grainy, vintage style into their services to meet the increased demand for retro aesthetics.
3. Hospitality - Hospitality industry can incorporate California-inspired themes and decor to create unique and attractive experiences for customers.