Tish Ciravolo, a former 80s metal and punk bass player has been helping young girls and motivating them to start playing rock and roll with the help of her Daisy Rock Guitar company.
For a decade now, she has been inspiring girls through Rock and Roll Camps for girls and has helped 150,000 of them play guitar.
Daisy Rock guitars are used by 400 female rockers and the number is increasing. Some of the famous rockers are Ann & Nancy Wilson of Heart, The Bangles, Deanna Carter, Liz Phair, Avril Lavigne, Lindsay Lohan, The Donnas and even Miley Cyrus! She was given a Daisy Rock guitar when she was 12 years old by her Dad Billy Ray Cyrus and was the youngest endorser.
Daisy Rock guitars, available in 26 countries, are lighter and smaller making them perfect for girls and women to play. Although the pink Daisy Rock guitar is a favourite; there are many styles and colours to choose from for the budding girl rocker!
Girly Guitaring
The Daisy Rock Guitar Company Inspire Girls to Rock Out
Trend Themes
1. Empowering Girls in Music - Disruptive innovation opportunities could include creating more instruments and accessories specifically designed for girls, and offering specialized music education programs.
2. Rise of Female Rockers - Opportunities for disruptive innovation lie in creating platforms and spaces to support and showcase female rock musicians, and developing targeted marketing campaigns to promote their music.
3. Gender-inclusive Music Gear - Innovations could focus on creating gender-neutral music gear and instruments to cater to a wider audience and break gender stereotypes in the music industry.
Industry Implications
1. Music Education - Disruptive innovation opportunities include developing curriculum and programs that specifically target and engage young girls to learn and play musical instruments.
2. Music Instrument Manufacturing - Opportunities for disruptive innovation exist in creating instruments that are ergonomically designed for girls and women, providing a more comfortable and enjoyable playing experience.
3. Music Marketing and Promotion - Innovations can focus on creating platforms and strategies that amplify the voices of female rock musicians and cater to the growing demand for their music.