The Daisy Lowe for the Lara Bohinc SS 2012 campaign is a tribute to the luxurious side of the 70s. Lara Bohinc is a European luxury company featuring accessories and high quality jewelry.
Celebrity model Daisy Lowe has been morphed from her regular grunge girl look into glamed-up diva. Lara Bohinc says on her site that the collection was "inspired by old Biba campaigns featuring cushions and fabrics scattered everywhere and girls plunged deep into their sofas." The 70s diva look is established through spiral curls, heavy eye shadow and head wraps. Daisy Lowe does wonders for the urban turban, not only working it as a throwback to the disco days, but giving it a new age spin.
70s Icon-Inspired Shoots
The Daisy Lowe for Lara Bohinc SS 2012 Editorial is Jovially Sensual
Trend Themes
1. 70s Fashion Revival - Luxury fashion brands can capitalize on the return of 70s-inspired clothing and accessories which provide a nostalgic and visually striking aesthetic for consumers.
2. Celebrity-brand Collaborations - Pairing a well-known celebrity with a luxury brand can create a significant buzz and draw attention to a brand's new products or collection.
3. Retro Beauty Trends - As demonstrated in this campaign, there is an opportunity for cosmetic and beauty brands to create products inspired by iconic looks from past decades for a modern audience.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can incorporate 70s-inspired clothing and accessories to appeal to consumers nostalgic for the iconic era while also injecting modern interpretations.
2. Jewelry and Accessories - Jewelry and accessories brands can adopt the 70s aesthetic through the use of ornate metals, bohemian patterns, and bold colors to create visually striking pieces that are in line with current fashion trends.
3. Cosmetics and Beauty - Beauty brands can capitalize on retro beauty trends from past decades, including the 70s-inspired looks depicted in this campaign, by developing modern iterations of iconic looks that appeal to a contemporary audience.