Amsterdam-based fashion label Daily Paper introduces its Unity collection for the Fall/Winter 2018 season. The latest capsule surrounds the concept of self-identity and community culture. The label aims to curate its relationships and draws in the ultimate range to represent the journey. In broadening its community, Daily Paper encourages the youth around the world to express themselves and accept their individualism. This influence isn't meant to be a theme, but more so a journey to explore one's identity and their place in a community in a macro perspective.
By celebrating culture and curating a community of belonging and security, exclusion can be avoided and youth can be heard. The socially aware Unite collection will be separated into three waves full of vintage sportswear, militaristic pieces, utilitarian apparel, and workwear.
Unifying Streetwear Capsules
Daily Paper's Unite FW18 Collection Highlights Community and Identity
Trend Themes
1. Self-identity - Brands can create collections that center around self-identity to resonate with consumers and foster a sense of belonging.
2. Community Culture - Fashion labels can build a community culture around their brand to engage with consumers on a deeper level and encourage self-expression.
3. Social Awareness - Incorporating social awareness into fashion collections can create a positive impact and give a voice to marginalized groups.
Industry Implications
1. Fashion - The fashion industry can explore innovative ways to curate collections that emphasize self-identity and community culture.
2. Streetwear - Streetwear brands can tap into the trend of building a community culture to connect with their target audience and foster a sense of belonging.
3. Youth Empowerment - Industries focusing on youth empowerment can utilize fashion as a vehicle to promote self-expression and create a sense of inclusivity.