Polish model Daga Ziober fronts the Givenchy Jardin Precieux fragrance campaign. The botanical image series is lensed in a lush, garden setting and highlights botanical fashions that are equally as charming.
The advertorial is lensed by photographer Ruven Afanador and celebrates the Parisian branding of the Givenchy Jardin Precieux scent. Styling for this fragrance campaign is courtesy of Constance Feral who works alongside the photoshoot's makeup artist Christine Corbel and hair stylist Tomohiro Ohashi.
Set designer Blanche Cheffre creates the campaign's garden-themed backdrop and brings its feminine theme to life. While Givenchy's clothing is edgy and dramatic in its tone, its beauty products are always represented by branding that is more approachable and feminine. This botanical branding will appeal to a more mature demographic that is likely to purchase Givenchy's cosmetic range rather than their clothing.
Botanical Fragrance Marketing
The Givenchy Jardin Precieux Campaign Features Daga Ziober
Trend Themes
1. Botanical Scent Campaigns - Fragrance companies can tap into the rising trend of botanical scents and imagery to market their products.
2. Garden-themed Branding - Brands can use garden-themed campaigns to attract a more mature demographic and create a feminine, approachable brand identity.
3. Organic Fashion Photography - Botanical fashion and natural backdrops can be used to create visually stunning and cohesive marketing campaigns for fashion and beauty brands.
Industry Implications
1. Fragrance - Fragrance companies can use botanical scents and imagery to create unique and appealing scent campaigns.
2. Beauty - Beauty companies can adopt garden-themed branding to create a more approachable and feminine brand image.
3. Fashion - Fashion brands can create visually stunning campaigns by utilizing botanical fashion and natural backdrops to create a cohesive brand identity.