DADA Service (also known as 다다DADA多多) is a collective based in South Korea. The brand is extending its outreach to HBX with a collection of minimalist apparel inspired by school uniforms.
The range includes t-shirts, ankle socks, logo-adorned hats, and a keychain. The uniform aesthetic is universal to DADA Service. The brand emphasizes that everyone has "played the role of ‘student’ for a moment in our lifetimes," no matter what background you come from.
Adopting the school dress code style, the capsule's color palette uses black, white, khaki, brown, and navy tones. DADA Service branding can be seen on all of the garments in Chinese characters: "多多."
The DADA Service ‘Student’ collection is now available on HBX.
Student-Themed Collections
DADA Service Unveils the 'Student' Capsule as Its First HBX Release
Trend Themes
1. Minimalist Apparel - Opportunity for disruptive innovation in creating reusable minimalist apparel that fits into different themes and cultures.
2. School Uniform-inspired Fashion - New possibilities for collaborations in school uniform-inspired fashion that can cater to wider age groups or even non-school related events.
3. Global Youth Culture - Exploring ways to tap into global youth culture and creating fashion that resonates with students regardless of their cultural background.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to collaborate with artists and influencers to create limited edition capsule collections that cater to youth culture.
2. Sustainable Fashion - Creating sustainable fashion lines that produce minimal waste and can be reused with interchangeable designs, catering to different themes and cultures.
3. Education Marketing - Opportunities for education marketers to use fashion collaborations to promote school programs and attract new students and faculty.