Baby Boomer-Targeted CBD Prerolls

Dad Grass CBD prerolls intend to offer customers a mellow alternative to the high THC products typically offered in cannabis dispensaries. The brand's mission is to bring back the "casual smoke" of 'dad's' generation, providing boomers a new, relaxing avenue for getting involved in the cannabis revolution, which is currently being led by the millennial generation.

Unlike traditional CBD products, these prerolls do contain THC but at a low dose. Meaning these handcrafted joints will provide users with a light, manageable buzz. The purity of its ingredients is also at the forefront of this throwback product's appeal. Each batch of Dad Grass is grown without the use of pesticides or harmful chemicals, tested by a third party for safety, and rolled using natural papers.

Dad Grass now occupies an interesting niche comprised of customers who long to toke but find themselves unhappy with the strength of today's bud. Not surprisingly, this niche is dominated by boomers who grew up smoking and are now – in light of the recent weed revolution – enticed to try again.