While the dad bod fad dominated social media channels a few months ago, it is also resonating with fashion industry insiders. Edgy menswear label Kolovrat makes a subtle reference to the popular hashtag and social media topic in its Spring/Summer 2016 collection.
The high-end menswear line was showcased at ModaLisboa earlier this month and featured a mix of dad essentials like flood pants, oversized polos, boxy sandals and contemporary versions of the classic Hawaiian shirt -- made modern with graphic black and white patterns. Kolovrat founder Lidija Kolovrat's Spring/Summer 2016 collection appeared edgy and youthful at first glance thanks to draped silhouettes and asymmetrical hems but a closer look at its pieces revealed a dad bod inspiration.
Next to its edgy accents like leather panels and sheer textiles, this menswear range ultimately promoted comfortable and functional pieces.
Contemporary Dad Bod Runways
The Latest Kolovrat Collection Promotes Functionality and Comfort
Trend Themes
1. Dad Bod Fashion - Disruptive Innovation Opportunity: Develop a line of fashionable clothing specifically designed for the dad bod physique, promoting comfort and style.
2. Modern Hawaiian Shirts - Disruptive Innovation Opportunity: Create a line of Hawaiian shirts with modern designs and patterns, appealing to a younger demographic.
3. Functional Menswear - Disruptive Innovation Opportunity: Introduce a line of menswear that combines style with functionality, appealing to those seeking comfortable yet fashionable clothing.
Industry Implications
1. Fashion - Disruptive Innovation Opportunity: Incorporate the dad bod concept into mainstream fashion, offering trendy and comfortable clothing options for all body types.
2. Retail - Disruptive Innovation Opportunity: Partner with fashion brands to offer a dedicated section for dad bod fashion, providing a specialized shopping experience for customers.
3. Body Positivity - Disruptive Innovation Opportunity: Launch campaigns and initiatives promoting body positivity for all body types, challenging traditional beauty standards in the fashion industry.