Da-Sein Socks celebrates creativity and individuality in fashion. With the huge popularity of Happy Socks, it was only a matter of time before another set of designers offered some fair competition. Founded by brother and sister designer duo Jessie and Carson Siu and based in Hong Kong, Da-Sein Socks was launched in March 2012.
By using Belgian surrealist artist Rene Magritte's famous paintings as a backdrop to showcase their designs, Da-Sein Socks show that they offer wearable art for the feet. More than that, the designers write, "We completely believe that a little pair of socks could become the centre of attention and could even overtake the world." Carrying this sentiment over to people, they show that Da-Sein Socks encourages individuals to take chances, make statements and be different.
Surrealist Stocking Campaigns
Da-Sein Socks Provides Wearable Art for the Feet
Trend Themes
1. Wearable Art - The trend of wearable art offers a disruptive innovation opportunity for fashion designers to create unique and expressive products.
2. Individuality in Fashion - The increasing focus on individuality in fashion presents an opportunity for brands to cater to the desire for unique self-expression through their designs.
3. Sock Design Competition - The rise of sock design competitions, spurred by the success of brands like Happy Socks, creates opportunities for designers to showcase their creativity and gain recognition in the industry.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of wearable art to create innovative and eye-catching designs that appeal to consumers looking for unique self-expression.
2. Design - The design industry can benefit from the growing demand for individuality in fashion, as it provides opportunities for designers to create products that reflect personal style and creativity.
3. E-commerce - The e-commerce industry can capitalize on the popularity of sock design competitions by creating platforms and marketplaces for designers to showcase and sell their unique sock designs.