One D2C swimwear company called Summersalt is aiming to disrupt the industry by following through with a line of inclusive bathing suits that are reflective of today's modern woman. While inclusive beachwear isn't a new concept, this brand is going above and beyond to find out what women really need, and scanned the bodies of 10,000 different people to get a better understanding of common sizes and proportions.
The company drew 1.5 million measurements from 10,000 women to create this line, which in addition to being inclusive, is also entirely eco-friendly. Retailing for just $95 a suit, this ethically conscious, stylish and practical line is offering women an alternative to the ill-fitting or expensive designer offerings on the market.
Ethical D2C Swimwear Brands
Summersalt Measured 10,000 Women to Make This Collection
Trend Themes
1. Inclusive Swimwear - The trend of creating swimwear that is inclusive and reflective of today's modern woman.
2. Data-driven Design - The trend of collecting large amounts of data to design products that meet the needs of a diverse range of customers.
3. Eco-friendly Fashion - The trend of creating sustainable and environmentally conscious fashion pieces.
Industry Implications
1. Fashion and Apparel - The fashion industry can adopt inclusive sizing and utilize data-driven design to create more diverse product offerings.
2. Consumer Goods - The consumer goods industry can explore ways to incorporate eco-friendly materials and ethical production practices into their product offerings.
3. Digital Marketing and Analytics - The digital marketing and analytics industry can play a role in helping brands collect and analyze customer data to create products that are more reflective of their needs and preferences.