The rise of websites offering designer merchandise in a sample sale-esque environment continues. There are numerous sites offering exclusive memberships that include advanced email notifications of what luxury brands are going on sale on a particular day. There is an allotted amount of time to select which pieces you want, making it just like New York sample sales without the crowd!
Visit SheKnows.com to find a list of the best sample sale sites.
Implications - Hautelook is a company that organizes exclusive 12-48 hour private sales from top notch lifestyle and fashion companies. Where's the catch? There isn't one. Membership is free, and members are sent an email announcing what is on sale and when the sale begins prior to each sale. Expect Hautelook to corner the market on private sample sales, their discounts go up to 75% on some designer brands.
Cyber Sample Sales
SheKnows.com Lists Exclusive Online Designer Discounts
Trend Themes
1. Online Sample Sales - An opportunity for retailers to sell their exclusive and high-end products directly to consumers in a limited-time, flash-sale format through online platforms.
2. Membership-based Shopping - An opportunity to build a strong customer base by providing exclusive access and advanced notice of luxury brand discounts and limited-time sales through memberships.
3. Disruptive Shopping Experience - An opportunity to create a new, convenient, and exclusive shopping experience by using technology to offer time-limited sales, discounts, and exclusive deals on luxury brands online and in-store.
Industry Implications
1. E-commerce Retail - Retailers can leverage technology to create a new shopping experience, engage customers, and increase sales by offering limited-time sales and exclusive deals on high-end products through their e-commerce platforms.
2. Luxury Goods - Luxury brands can expand their customer base and increase visibility by partnering with online retailers to offer their products at discounted prices in a limited-time, flash-sale format.
3. Fashion Retail - Fashion retailers can leverage the power of memberships and personalized deals to build a loyal customer base and create a unique shopping experience for customers both online and in-store.