As consumers search for more personalized fashions to suit their tastes and style, retailer ShiftWear lets shoppers create their very own customized sneakers using their smartphone devices or tablets. This allows consumers to add their own touches to their footwear that is embedded into a wearable tech upper that can be reset with new designs every 30 days.
The SwiftWear technology offers consumers the ability to wear their own designs as if they are the constructors of the shoe. The shoe features a specially designed smart upper that incorporates the pattern directly onto the shoe via the design made on a smartphone. The pattern and designs can be changed periodically while the shoe silhouette stays the same.
While SwiftWear only offers one style of shoe to-date, the technology opens up room for other brands to step in and apply the process to new styles for further personalization.
Smartphone-Customized Sneakers
ShiftWear Allows Users to Design Shoes Via Their Cellular Devices
Trend Themes
1. Smartphone-customized Fashion - The demand for personalized fashion creates an opportunity for more tech-driven customization options for different fashion items.
2. Wearable Tech Integration - The integration of wearable tech with fashion items opens up possibilities for functional and personalized clothing options.
3. Design-on-demand - Customization through design-on-demand technology has the potential to revolutionize the entire fashion industry.
Industry Implications
1. Fashion Retail - The fashion retail industry can integrate the SwiftWear technology to offer customers personalized fashion items that suit their tastes.
2. Wearable Technology - The wearable technology industry can partner with fashion brands to integrate tech into clothing and footwear for added functionality.
3. Design-on-demand Services - The design-on-demand services industry can leverage the increased demand for personalized fashion to offer tech-based customization options.