After spending a fortune on an empty aircraft, buyers of Boeing Dreamliner can enjoy the experience of equipping their own airplane.
In the Dreamliner Gallery, a showroom created by Boeing, customers can walk in and choose the type of seats, interiors, coffee makers, entertainment systems they want in their airplane.
Although the gallery was first launched just over a year ago, media reviews are just popping up now. This week Fortune Magazine posted a video review of the Dreamliner Gallery experience.
I wonder if they have a showroom for choosing the crew.
Dreamliner Gallery
Actual Showroom For the $150 Million Boeing Dreamliner
Trend Themes
1. Customization of Aircraft Interiors - The Dreamliner Gallery showcases the trend of allowing buyers to personalize and choose the type of seats, interiors, and entertainment systems for their aircraft, presenting opportunities for disruptive innovation in the aviation industry.
2. Interactive Showroom Experiences - Boeing's Dreamliner Gallery demonstrates the trend of interactive showroom experiences, where customers can physically experience and select features of their aircraft, creating opportunities for disruptive innovation in retail and aviation industries.
3. Delayed Media Reviews - The delayed media reviews of the Dreamliner Gallery highlight the trend of media outlets taking time to cover specific topics, underscoring the importance of timely reporting for disrupting the media industry.
Industry Implications
1. Aviation - The Dreamliner Gallery is revolutionizing the aircraft customization process, offering opportunities for disruptive innovation within the aviation industry.
2. Retail - Boeing's interactive showroom experience at the Dreamliner Gallery showcases the potential for disruptive innovation in the retail industry by providing customers with personalized and immersive product selection processes.
3. Media - The delayed media coverage of the Dreamliner Gallery highlights opportunities for disruptive innovation in the media industry to improve timeliness and relevance of news reporting.