The Blocks is a modular smartwatch that is designed to embrace the ethos of customizability and flexibility, with an innovative design that features components that can be moved around and swapped out depending on the specific preferences of the wearer.
Unveiled at CES 2018, the Blocks modular smartwatch features an array of modules that includes a heart rate monitor, flashlight, GPS, customizable smart button and an assortment of environmental sensors. Elsewhere, the device features an Android Oreo operating system and 1.39-inch AMOLED display.
The watch itself costs $259, with each module costing an additional $35. Not only does this modular smartwatch allow for extreme customizability, but it also enables the manufacturer to continually build and sell new modules to support customer retention and generate lasting revenue by tempting customers to add new modules to their watch.
Customizable Modular Smartwatches
The BLOCKS Smartwatch Can Be Configured for User Convenience
Trend Themes
1. Modular Technology - The customizable and swappable components of the BLOCKS smartwatch represent a trend towards modular technology, allowing for personalized configurations.
2. Personalized Wearables - The BLOCKS smartwatch embraces the trend of personalized wearables by offering users the ability to design their own watch with modules tailored to their specific needs.
3. Continuous Product Evolution - The BLOCKS smartwatch taps into the trend of continuous product evolution, with the ability to keep adding new modules to the watch, providing customers with ongoing value.
Industry Implications
1. Wearable Technology - The BLOCKS smartwatch is disrupting the wearable technology industry by offering a customizable and modular approach to smartwatches.
2. Consumer Electronics - The BLOCKS smartwatch presents disruptive innovation opportunities within the consumer electronics industry by challenging the traditional design of smartwatches and introducing modular customization.
3. E-commerce - The innovative approach of the BLOCKS smartwatch allows for new disruptive innovation opportunities within the e-commerce industry, as customers can continually purchase new modules and accessories for their watch.