The rise in personalized and customizable beauty has contributed greatly to the expansion of cosmetic companies like Bite Lip Lab, which is now opening a customizable lipstick location in LA.
Perfect for those looking for something a little more unique to add to their vanity collection, this cosmetic company enables guests to create their own bespoke lipsticks. Currently, the brand has storefronts in Toronto, New York and San Francisco, but the L.A location marks the labs West Coast expansion.
Guests of the space can create their own, entirely customized products for $55, or, receive two unique colors for $80. Those visiting can choose between over 200 pigment options, offering something to match any consumer's unique needs.
Customizable Lipstick Brand Expansions
Bite Lip Lab is opening a new store front in Los Angeles
Trend Themes
1. Personalized Beauty - The rise of personalized and customizable beauty has created opportunities for companies like Bite Lip Lab to expand and offer bespoke lipstick products.
2. Customizable Cosmetics - The expansion of cosmetic companies offering customizable products, like Bite Lip Lab, allows consumers to create unique products tailored to their preferences.
3. Lipstick Customization - Bite Lip Lab's new store front in Los Angeles highlights the growing trend of consumers seeking customized lipstick options.
Industry Implications
1. Cosmetics - The cosmetics industry can embrace disruptive innovation by offering more options for customers to create their own customized products.
2. Beauty - The beauty industry can explore opportunities to expand into personalized and customizable beauty products like bespoke lipsticks.
3. Retail - The retail industry can benefit from the trend of personalized beauty by incorporating customizable cosmetic products that allow customers to create their own unique products.