Designer Dorophy Tang was in the spotlight at the massive new Adidas showroom in Beijing. The designer based in Hong Kong and China used traditional Chinese imagery, fat and bald little boys playing with soccer balls, to create the upholstery on the French-style furniture.
Implications - As men are less pressured to be the breadwinner of the household, there will be a surge in male-oriented domestic products. These sports-themed chairs are a fantastic example of how men are now influencing their nest without losing their sense of manhood. It's important that companies see the opportunity in these shifting gender roles and gender expectations because new markets are making themselves available to open-minded businesses.
Customised Sports Furniture
Dorophy Tang for Adidas in Beijing
Trend Themes
1. Male-oriented Domestic Products - Companies can tap into the surge in demand for domestic products targeting men, such as sports-themed furniture.
2. Shifting Gender Roles - Businesses that recognize the changing gender roles and expectations can create innovative products that cater to the evolving needs and preferences of consumers.
3. Influencing the Nest - There is an opportunity for companies to design products that allow men to express their personality and interests in their homes without losing a sense of masculinity.
Industry Implications
1. Furniture - The furniture industry can capitalize on the demand for customized sports-themed furniture that caters to the changing preferences of male consumers.
2. Sports - Sports industry can explore partnerships with furniture companies to create unique and personalized sports-related furniture to cater to the growing market.
3. Design and Fashion - Design and fashion companies can collaborate with sportswear brands to create innovative designs for furniture that incorporate sport themes, appealing to a broader audience.