The Amazon Made for You Custom-Fit Athletic T-Shirt is being launched by the eCommerce brand as an extension of its custom clothing service to offer athletes a personalized garment for their gym bag.
The shirt can be ordered by entering height, weight and body style before uploading two photos that will be analyzed by the brand's 3D scan technology. The shirts feature a recycled polyester fabric construction with moisture-wicking and even anti-odor properties to keep them fresher for longer.
The Amazon Made for You Custom-Fit Athletic T-Shirt is priced at $25 and comes backed by a fit guarantee from the brand. Customers can make adjustments to their measurements if the shirt doesn't fit and will receive a free replacement.
Custom eCommerce Activewear
The Amazon Made for You Custom-Fit Athletic T-Shirt is Comfy
Trend Themes
1. Custom-fit Clothing - Opportunities for eCommerce brands to use 3D scanning technology and personalized data to create custom-fit clothing for consumers.
2. Athletic Wear - Increased demand for activewear due to a rise in fitness and wellness trends, presenting opportunities for eCommerce brands to specialize in this market.
3. Sustainable Fabric - Consumer concern about environmental impact and sustainability are driving a trend toward using recycled materials for clothing manufacturing.
Industry Implications
1. Ecommerce - eCommerce companies can use custom-fit clothing and sustainable materials to stand out in a crowded market space and personalize the online shopping experience.
2. Fitness - Fitness professionals and gyms could promote custom-fit athletic wear to their clients, creating opportunities to diversify revenue streams and offer a personalized experience.
3. Textile Manufacturing - Textile manufacturing industries could benefit from investing in sustainable materials and advanced technology, positioning themselves as leaders in the production of eco-friendly clothing and customized apparel.