The Clarins 'Clara' customer care bot has been announced by the prestige beauty brand as a tool for helping consumers to easily communicate with the company at anytime of day. The tool harnesses the power of artificial intelligence (AI) thanks to Microsoft Secure and the enterprise-grade Azure OpenAI Service, which combine to deliver a high-quality user experience. The chatbot will offer support for customer care agents during the day when it comes to managing incoming requests, while also helping consumers after business hours to ensure their concerns are heard.
CEO Jonathan Zrihen spoke on the Clarins 'Clara' customer care bot saying, "We are proud to introduce Clara, a pioneering customer care bot powered by the cutting-edge generative AI capabilities of Microsoft Azure OpenAI Service. This is a significant milestone for Clarins as we continue to set the standard in delivering exceptional service in the prestige beauty industry. Clara is designed not just to meet but exceed the sophisticated expectations of our customers by providing tailored, instantaneous responses at any time."