ASICS will release its performance-forward cushioned running sneakers on December 7th and the footwear has proven to be a highly anticipated model.
The biggest advantage of the upcoming drop is the full-length GEL midsole. Spanning from the heel to the toe, this feature will ensure superior shock absorption and cushioning. The technology has been developed in ASICS' Institute of Sports Science in Kobe, Japan. In addition to this property, the 'GEL-Quantum Infinity' model will come with a breathable upper that boasts an innovative "vacuum no-sew material execution." For aesthetic purposes, ASICS incorporates "Infinity" symbols in Japanese Katakana writing throughout the design.
The cushioned running sneakers will be available in two colorways — 'Black/ Shocking Orange' and 'Black/ Icy Morning.' ASICS makes its innovative footwear technology available to consumers both in-store and online at $180 USD.
Fully Cushioned Running Sneakers
ASICS' GEL-Quantum Infinity Offers Superior Support for Athletes
Trend Themes
1. Full-length GEL Midsole - ASICS has developed a full-length GEL midsole for superior shock absorption and cushioning in their running sneakers.
2. Breathable Upper with Vacuum No-sew Material Execution - The use of a breathable upper with a vacuum no-sew material execution is an innovation in ASICS' upcoming running sneaker.
3. Incorporating Cultural Symbols in Design - ASICS incorporates Japanese Katakana writing and Infinity symbols in the design of their running sneaker.
Industry Implications
1. Sporting Goods Industry - ASICS' development of a full-length GEL midsole and breathable upper with a vacuum no-sew material execution presents disruptive innovation opportunities in the sporting goods industry.
2. Footwear Industry - ASICS' innovation in design and technology for their upcoming cushioned running sneakers presents disruptive innovation opportunities within the footwear industry.
3. Fashion Industry - ASICS' incorporation of cultural symbols in their running sneaker design presents an opportunity to disrupt the fashion industry by combining athletic and lifestyle footwear.