LG's partnership with internationally renowned Austrian jewelry brand Swarovski may sound random at first, but it has produced a range of successful products, the latest of which is the Limited Edition Curved OLED TV. This opulent TV was presented at IFA 2014 in Berlin.
The Limited Edition Curved OLED TV weighs 16 kg and is paper-thin at only 4 mm; it's sleekly streamlined stand is studded with 460 hand-applied aurora boreallis gems of three different sizes, resulting in an elegant glittering and sparkling pattern that makes the TV look pretty spectacular.
The TV blends OLED technology for stunning picture quality and Swarovski crystals for an opulent aesthetic.
The TV will be made available to customers in the fourth quarter of 2014.
Photo Credits: designboom, lgnewsroom
Diamond-Encrusted TVs
The LG Swarovski Limited Edition Curved OLED TV is a Work of Art
Trend Themes
1. Luxury Electronics - The partnership between LG and Swarovski highlights a trend of integrating opulent design into electronics, creating new opportunities for luxury consumer goods markets.
2. Jewelry Technology Fusion - The fusion of advanced technology with high-end jewelry designs opens up opportunities for creating new product categories in the luxury goods market.
3. Customizable Technology Aesthetics - The bespoke design of TVs with gemstones and customization options with finer aesthetics is an emerging trend in consumer electronics, opening up new business possibilities.
Industry Implications
1. Consumer Electronics - Luxury electronics are at the cross-section of technology and fashion, presenting avenues for the consumer electronics industry to create more premium products.
2. Jewelry - The Swarovski and LG collaboration shows that jewelry making and design can broaden to fuse with technology to create innovative new product categories.
3. Luxury Goods - The intersection of technology and high-end design appeals to the luxury goods industry and creates promising new marketing opportunities.