The not-yet-launched Cupidtino dating site will be accessible only to Apple users. There's a method behind all the madness: San Francisco-based Cupidtino says that diehard Mac & Apple fans often have a lot in common--personalities, creative professions, a similar sense of style and aesthetics, taste, and of course a love for technology.
Yes, the Cupidtino dating site discriminates against Flash and Internet Explorer, but Cupidtino will be 100% gay-friendly. Talk about progressive.
Implications - The Cupidtino Dating is a fantastic idea for niche dating site. What I particularly like about the concept is that Mac users are generally fanatics for their hardware and the dating site ensures that everyone will at least have that in common.
Mac-Only Dating Sites
The Cupidtino Dating Site Discriminates Against Microsoft Users
Trend Themes
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Industry Implications
1. Online Dating - Opportunity for a unique, tech-based dating platform that targets specific user groups.
2. Technology - Opportunity to incorporate technology into matchmaking.
3. Marketing and Advertising - Promoting products or services to niche groups with unique interests and traits.