AT&T has created a multi-cultural print campaign using painted hands. Each image is very colorful, light, and artistic. It is made in a cartoonish kind of way, which makes it eye catching and very fun to look at. My favorite is the one with the Great Wall of China gloves. Very creative.
They featured painted hands are meant to represent cultural and historic traits of the countries Egypt, China and Japan.
Implications - The ads were made by the advertising agency BBDO Atlanta and BBDO New York in the USA. The gorgeous paintings on the hands were created by Guido Daniele and were photographed by Andric. The detail in the paintings are exceptional and look like they took a long time to create.
Cultural Handvertising
AT&T Campaign
Trend Themes
1. Multi-cultural Advertising - Opportunity for businesses to create advertising campaigns that celebrate diversity and target specific cultural groups.
2. Artistic Print Campaigns - Opportunity for businesses to utilize visually striking and creative print campaigns to capture consumer attention.
3. Collaborative Advertising Initiatives - Opportunity for businesses to partner with artists and photographers to create unique and visually appealing advertising campaigns.
Industry Implications
1. Advertising - Disruptive innovation opportunities for advertising agencies to redefine their creative approach by incorporating cultural and artistic elements.
2. Photography - Opportunity for photographers to collaborate with businesses and bring their artistic skills to the advertising industry.
3. Art - Opportunity for artists to showcase their talent and creativity by lending their skills to advertising campaigns.