You may not be able to distinguish what Cuboid sells based on its packaging's initial impressions, but I'm sure you'll gravitate towards the colorful boxes with the quirky font and 8-bit characters anyways. That's because the Rutherford Wine Company, the makers of Cuboid, wanted to produce a Cabernet Sauvignon that would directly appeal to a more youthful crowd. I think most people can safely say that RWC's mission was a success.
The packaging for Cuboid features vintage-looking colors as well as a typeface reminiscent of the video game Q*bert. It is made from eco-friendly materials and sports an 8-bit graphic of a person enjoying the drink in order to add that extra appeal to make buyers choose this quirky wine instead of Rutherford Wine Company's competitors.
Perplexing Polygonal Typeface Packaging
Cuboid Takes Consumers Back in Time with Retro Fonts
Trend Themes
1. Retro Packaging - Exploring vintage-looking colors and retro fonts in packaging designs presents disruptive innovation opportunities for companies to appeal to a more youthful crowd.
2. Quirky Typeface - Utilizing unusual fonts, like the 8-bit characters seen in Cuboid's packaging, presents disruptive innovation opportunities for companies to create unique and memorable branding.
3. Eco-friendly Materials - Embracing sustainable and eco-friendly materials in packaging designs presents disruptive innovation opportunities for companies to cater to environmentally conscious consumers.
Industry Implications
1. Wine & Spirits - Brands in the wine and spirits industry can explore retro packaging and quirky typeface designs to attract younger consumers and differentiate themselves from competitors.
2. Graphic Design - Graphic designers can leverage the trend of retro packaging and quirky typeface to create unique and eye-catching designs that resonate with consumers.
3. Eco-friendly Products - Companies producing eco-friendly products can adopt the use of eco-friendly materials in packaging designs to align with their sustainability values and attract environmentally conscious consumers.