The Ctrl Autumn/Winter 2009/2010 lookbook takes a page from street style blogs that capture their models in the midst of their daily activities. Each image looks like something that would appear one one of those sartorial blogs, as it possess the same flippant, carefree attitude and informal styling.
Check out more images from the Ctrl Autumn/Winter 2009/2010 collection above, and keep clicking for more informal sartorial features.
Implications - The growing pattern of street-style clothing is a reflection of how businesses are looking back towards the everyday customer for inspiration. Consumer patterns are a great way for companies to find influence for products and designs, as these individuals can mix and match from various brands. In doing so, new concepts emerge that competing companies may overlook.
Street Style Lookbooks
Ctrl Autumn/Winter 2009/2010 Features Informal Photography
Trend Themes
1. Street Style Clothing - Disruptive innovation opportunity: Businesses can tap into the growing trend of street-style clothing to inspire new product designs and cater to the everyday customer.
2. Influencer Marketing - Disruptive innovation opportunity: Companies can collaborate with street style influencers to promote their products and reach a wider audience.
3. Informal Styling - Disruptive innovation opportunity: Brands can embrace the informal styling trend showcased in street style lookbooks to create more relaxed and accessible fashion choices.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Fashion retailers can adopt the street-style trend in their collections to attract a broader customer base and create unique offerings.
2. Photography - Disruptive innovation opportunity: Photographers can explore street-style aesthetics in their work and cater to the demand for more authentic and relatable imagery.
3. Marketing and Advertising - Disruptive innovation opportunity: Marketing agencies can develop campaigns centered around street-style fashion to engage with younger, trend-savvy audiences and drive brand awareness.