PeaTos and Paramount Consumer Products have announced a promotional partnership to coincide with the release of Teenage Mutant Ninja Turtles: Mutant Mayhem on 4 August 2023. PeaTos' Crunchy Pizza Rings will feature Teenage Mutant Ninja Turtles branding and be sold in-stores and online in attention-grabbing displays and special boxes to promote the film.
The all-new plant-based PeaTos range includes four flavors in the form of crunchy onion rings, no-cheese curls, fiery curls, and pizza rings. PeaTos can be found in curls or rings and in single-serve, bulk, and variety multipacks. The Teenage Mutant Ninja Turtles: Mutant Mayhem film, produced by Seth Rogen, follows the Turtle brothers as they try to win the hearts of New Yorkers and take on a crime syndicate but face an army of mutants instead as they discover the harsh reality of the world.
Promotional Pizza Rings
PeaTos Unveiled 'Crunchy Pizza Rings' to Promote the TMNT Movie
Trend Themes
1. Plant-based Snacks - There is an opportunity to expand the trend of healthier and more environmentally-friendly snacking with the introduction of plant-based PeaTos snacks.
2. Movie-themed Promotions - Brands can tap into the success and excitement of upcoming blockbuster movies by creating movie-themed promotions such as PeaTos' partnership with Teenage Mutant Ninja Turtles: Mutant Mayhem.
3. On-the-go Packaging - Innovative packaging designs such as special boxes and attention-grabbing displays can help capture consumer attention and make snacking on-the-go more convenient and enjoyable.
Industry Implications
1. Snack Food - The snack food industry can benefit from expanding their plant-based options and creating unique packaging designs to promote movie-themed partnerships as seen in PeaTos' Crunchy Pizza Rings.
2. Film - Film industries can capitalize on the success of movie-themed promotions with snack companies and expand their marketing efforts through these partnerships.
3. Packaging - Packaging companies can explore innovative designs for on-the-go snack packaging such as the special boxes and displays featured in PeaTos' promotional partnership with Teenage Mutant Ninja Turtles: Mutant Mayhem.