Studies have shown that the majority of one's social network comes down to a matter of location, and the Crumbler app is designed to capitalize on that fact. The social media platform is based around people leaving 'crumbs' (i.e. location-specific photos or videos) that other users can track down to connect with the people around them.
Most of us feel as though we have a bond with our friends that extends beyond the coincidence of geographical proximity, and yet investigations into social behavior have consistently proven that that doesn't seem to be the case. It's easiest to stay in touch with the people who are physically nearby, despite the connectivity of social media, and humans are inherently wired to go for the easiest solution in all things.
Pin-Dropping Social Apps
The Crumbler App Connects People in the Same Area
Trend Themes
1. Location-based Social Networks - Disruptive innovation opportunity: Creating new platforms that connect people based on their physical location to foster real-world connections.
2. Hyperlocal Networking - Disruptive innovation opportunity: Developing apps that enable users to connect with others in their immediate vicinity to promote local community engagement.
3. Geo-tagged Content - Disruptive innovation opportunity: Building platforms that allow users to share location-specific photos or videos to facilitate discoveries and connections within the same area.
Industry Implications
1. Social Media - Disruptive innovation opportunity: Transforming traditional social media platforms to incorporate location-based features for enhanced local networking and connection.
2. Mobile Applications - Disruptive innovation opportunity: Developing new mobile apps that leverage geolocation technology to enable users to connect with people nearby for social interactions.
3. Community Engagement - Disruptive innovation opportunity: Creating platforms or services that leverage hyperlocal networking to foster community engagement and promote local interactions.