For the Fall/Winter 2016 season, streetwear label Head of State released its 'Cruel Hands' collection.
Intermingling influences from across the board, the apparel carries a strong vintage feel that aims to provide a message that concerns contemporary injustices and issues. In order to make this aspect clear, Head of State imbues the pieces with hand-painted lettering -- giving it a rough DIY appearance. In many others however, the streetwear brand uses clean-cut line work for a modern feel -- making for a revitalized vintage aesthetic that's rather versatile.
To present the apparel to consumers, Head of State put together an expansive editorial that highlights some of its most standout pieces. Those looking to get the subtly anarchist apparel that comprises the Head of State line can find it on the brand's online shop.
Political Statement Streetwear
Head of State's 'Cruel Hands' Collection Combats Societal Problems
Trend Themes
1. Vintage-inspired Streetwear - Opportunity for brands to create apparel that combines vintage aesthetics with contemporary messaging about societal issues.
2. Hand-painted Lettering - Opportunity for artists and designers to incorporate hand-painted lettering into fashion to give it a DIY, personalized touch.
3. Expansive Editorials - Opportunity for brands to showcase their collection through visually appealing and impactful editorials.
Industry Implications
1. Fashion - Fashion industry can explore the potential of vintage-inspired streetwear with political messaging.
2. Art and Design - Artists and designers can contribute to the trend by incorporating hand-painted lettering into their work.
3. Media and Advertising - Brands can leverage expansive editorials to effectively promote their collections and connect with their target audience.