This summer marks a celebration of Black entrepreneurship as Crown Royal joins forces with Jackie Aina, beauty and lifestyle creator and co-founder of FORVR Mood, to unveil the latest whisky release, Crown Royal Blackberry. Together, the duo is hosting a special pop-up event in LA and introducing the limited-edition FORVR Mood x Crown Royal 'Berry on Top' candle.
Crown Royal and Jackie Aina's collaboration is dedicated to uplifting and empowering underrepresented communities. The partnership mainly focuses on supporting Black Girl Ventures, a non-profit organization that empowers woman-identifying founders by providing access to community, capital, and capacity-building opportunities.
During the LA pop-up event, which will run through June 14 and 15, guests can raise a toast to this impactful partnership at The Crown Royal Blackberry Stand x Forvr Mood By Jackie Aina.
Influencer-Backed Blackberry Collaborations
Crown Royal Unites with Jackie Aina on a Pop-Up Event
Trend Themes
1. Influencer-led Product Collaborations - Partnerships between brands and influential personalities like Jackie Aina can create unique product launches that resonate deeply with targeted communities.
2. Diversity-driven Brand Partnerships - Collaborations focused on uplifting underrepresented groups, such as Crown Royal and Jackie Aina's event, highlight the growing trend of brands supporting social causes.
3. Experiential Marketing Events - Hosting immersive pop-up events allows brands to forge stronger emotional connections with consumers and create memorable experiences that extend beyond traditional marketing.
Industry Implications
1. Beverage Industry - Innovative collaborations with lifestyle influencers can attract new demographics and introduce unique flavor profiles, as seen with Crown Royal Blackberry.
2. Beauty and Lifestyle Industry - By aligning with spirits brands, lifestyle creators like Jackie Aina can diversify their offerings and create multidisciplinary marketing opportunities.
3. Non-profit Sector - Collaborations with high-profile influencers and brands can enhance visibility and funding for non-profit organizations, such as Black Girl Ventures.