The team at McDonald's Singapore works together with Crocs as the duo is serving up a unique Happy Meal highlighting the Crocs Clips toys. This partnership is now making its way to the American market and the Crocs Clips are essentially just miniature Crocs keychains.
The shoes are inspired by the chain's menu items including fries, hamburgers, and Chicken McNuggets. It also features the iconic monogram branding motif to showcase an array of designs. All of the small keychains come in a small shoebox and the entire meal is packaged in a box that replicates a pair of Crocs adorned with Jibbitz. There are ten of the miniature crocs in total -- all of which are designed with its own personalities.
Shoe Brand QSR Collaborations
McDonald's and Crocs Join Forces on Crocs Clips Toys
Trend Themes
1. Branded Merchandise - The collaboration between McDonald's and Crocs showcases branded merchandise that captivates both fans of the fast-food chain and the popular footwear brand.
2. Miniature Collectibles - The Crocs Clips miniature keychains highlight a rising interest in collectible items that infuse everyday products with playful and nostalgic elements.
3. Fashion-food Partnerships - Cross-industry collaborations like this one between McDonald's and Crocs point to a trend of combining fashion and food to create unique marketing opportunities.
Industry Implications
1. Fast Food - The fast food industry can explore novel brand collaborations to expand their market reach and engage with diverse consumer segments.
2. Fashion - Fashion brands gain an edge by partnering with non-traditional industries, thereby increasing brand visibility and creating limited-edition, high-demand products.
3. Toy - The toy industry benefits from innovative crossover products such as collectible keychains that blend popular culture elements with everyday items.